Over 80% of reputation damage risks come from a mismatch between the buzz and the reality.
- Digimind
92% of users do not go past page 1 of the search results for any given term.
– Moz Research

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Case Studies

Consultant Misrepresented
Challenge: A high-profile consultant’s comments were twisted by the media, resulting in negative press and a tarnished reputation.
Solution: Our Special Projects team swiftly removed all damaging content from search results, restoring his professional standing and credibility within weeks.

Financial services firm maligned
Problem
A team of entrepreneurial financial experts launched an innovative company that gives consumers more control over their credit. Unfortunately, just as the young company started to achieve its first successes, it was mischaracterised by the press.
Outcome
The ReputationDefender Special Projects team aggressively targeted the company’s search results, pushing all negative content off page 1 within three months.

Defamed law practice
Problem
Problem An internationally renowned business consultant contacted Reputation Defender because comments he had made on a news show had been taken out of context and used against him, resulting in negative follow-up coverage.
Outcome
Despite ongoing media attention, the Reputation Defender Special Projects team successfully cleared the first page of his search results of all negative content.

Philanthropist faces threats
Problem
Problem An internationally renowned business consultant contacted Reputation Defender because comments he had made on a news show had been taken out of context and used against him, resulting in negative follow-up coverage.
Outcome
Despite ongoing media attention, the Reputation Defender Special Projects team successfully cleared the first page of his search results of all negative content.